British Sky has acquired Sky Italia and secured a controlling stake in Sky Deutchland to become what it calls "Europe's largest entertainment company."

"We have always believed that a combination of the European Skys would create enormous benefits for the combined business and for our shareholders," said James Murdoch.

The new company has a customer base of 20 million across the UK, Ireland, Italy, Germany and Austria.

 

Full story at: [Digital Spy] http://www.digitalspy.com.au/tech/news/a609771/sky-completes-european-expansion-and-drops-bskyb-name-after-24-years.html

Also: [Financial Times] http://www.ft.com/cms/s/0/bddb8602-6a92-11e4-a038-00144feabdc0.html

And: [Pocket Lint] http://www.pocket-lint.com/news/130068-sky-completes-european-invasion-ditches-bskyb-name-after-24-years